Client
Holidu – Vacation Rental Platform
Service Provided
Brand Strategy, Visual Identity, Brand Application, Motion Design
Shifted brand tone from "Wise & Innocent" to "Caring & Innocent", evoking warmth and approachability through smiles, hammocks, and open-door imagery.
1
Refined Visual System
Introduced a welcoming logo with a hidden H, paired with a warmer palette, replacing corporate blue to reflect relaxation and freedom.
2
Impact & Recognition
User testing with 200 participants validated the design’s success, earning Holidu a spot in top travel branding rankings and boosting market presence.
3
